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Press Materials

 

RXBar Sustaining Adventure

An in depth PR campaign and Brand Strategy initiative.

Gateway Gala Post Release

Post-Press Release for Gateway for Cancer Reseach's annual "Gateway Gala".

Krispy Kreme Hillside Opening

Press release announcing the opening of Krispy Kreme's Hillside, IL store, along with an opening-day only offer.

Gateway Gala Press Release

Press Release for Gateway for Cancer Research's annual "Gateway Gala", which raised over 4 million dollars.

Purple Affair for the Bear Press Release

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Press release for Purple Affair for the Bear, an event raising money for Pediatric Cancer research.

Lynn Sage Center for Cancer Research Fall Benefit Post Press Release

Post-press release announcing the amount of money raised during the Lynn Sage Center for Cancer Research's Fall Benefit Luncheon.

Campaign Concepts

RXBar

Sustaining Adventure

A comprehensive PR campaign concept.

Apple Music

Students Streaming Students

Strategic Message Planner for an Apple Music ad concept targeting students ages 18-25.

Zara

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Accountability in Fashion

Press release for a PR campaign concept for retail behemoth Zara.

 

Publications

"Changing the Bad-Boy Image of Fraternities"

Letter to the Editor chosen to be published in The New York Times In response to "A Frat Boy and a Gentleman" Op-Ed by Alexandra Robbins.

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